Archive for ‘Thoughts’

November 5, 2012

Facebook in Social Shopping

Monopoly once launched their game on the digital map. Many thought it was a smart move since it was relevant and Monopoly was thought to have the right experience. Result: nothing happened.

Kakao Talk, a Korean messaging service, introduced yet another mobile messenger service to the market already filled with WhatsApp, etc. Result: huge success.

Facebook, after merging Karma, is in the social shopping. Will there still be a market left for small players?
If Facebook is smarter than Monopoly and WhatsApp, then..?

November 4, 2012

Social Media Marketing: What to Pursue?

Why do you care the number of fans (or followers) of your brand? What’s in the number of people’s comments, retweets, or likes? Isn’t it “what people are really talking about” rather than “how often they talk” that should be more important?

Nevertheless, so many clients care for those “numbers.” Is it because they are dumb? No it’s because their agency is lazy (and possibly dumb). When it comes to social media, it’s the “relationship” that you maintain with your people. It’s the qualitative and managerial nature that you have to focus. The number of anything, unfortunately, tells you almost nothing about those natures.

Compare this: Brand A has 3,000 fans that are very active and willing to do much for your brand. Brand B has 300,000 fans that do nothing and passively read your posts every once in a while. Which brand has a better chance for successful social media marketing, whatever that means? Hard to tell? Then remember that it’s a social media that we’re dealing with — the place where people are supposed to react/interact with their “friends.”

which brand would you want to be, Brand A or B? If you haven’t still figure out the answer, then go for Brand B because that will still give you a chance to keep your job (although you won’t get promoted, either.)

November 3, 2012

“Phillips Hue: iOS Controlled LED Lights”

“Phillips Hue: iOS Controlled LED Lights”

So, what can YOU imagine from this? How do you think it can be used for “something other than just lighting?”

November 24, 2010

Dealing with a Mad Dog

You never blame the dog for anything when you’re dealing with a crazy, angry one. You blame yourself and your capability to control.

It doesn’t apply only to dogs. It’s applicable to relationships, online or offline. When you know the relationship’s out of control for some reason and you’re the one deemed to be “more in control,” it is you who has to find a way to ease the situation and plan for the right course. Nothing will change if you keep blaming the dog and hope the dog will somehow come back to reason.

November 9, 2010

14 Rules in Life

Rule No. 1: Life is not fair. Get used to it. The average teen-ager uses the phrase “It’s not fair” 8.6 times a day. You got it from your parents, who said it so often you decided they must be the most idealistic generation ever. When they started hearing it from their own kids, they realized Rule No. 1.

Rule No. 2: The real world won’t care as much about your self-esteem as much as your school does. It’ll expect you to accomplish something before you feel good about yourself. This may come as a shock. Usually, when inflated self-esteem meets reality, kids complain that it’s not fair. (See Rule No. 1)

Rule No. 3: Sorry, you won’t make $40,000 a year right out of high school. And you won’t be a vice president or have a car phone either. You may even have to wear a uniform that doesn’t have a Gap label.

Rule No. 4: If you think your teacher is tough, wait ’til you get a boss. He doesn’t have tenure, so he tends to be a bit edgier. When you screw up, he’s not going to ask you how you feel about it.

Rule No. 5: Flipping burgers is not beneath your dignity. Your grandparents had a different word for burger flipping. They called it opportunity. They weren’t embarrassed making minimum wage either. They would have been embarrassed to sit around talking about Kurt Cobain all weekend.

Rule No. 6: It’s not your parents’ fault. If you screw up, you are responsible. This is the flip side of “It’s my life,” and “You’re not the boss of me,” and other eloquent proclamations of your generation. When you turn 18, it’s on your dime. Don’t whine about it, or you’ll sound like a baby boomer.

Rule No. 7: Before you were born your parents weren’t as boring as they are now. They got that way paying your bills, cleaning up your room and listening to you tell them how idealistic you are. And by the way, before you save the rain forest from the blood-sucking parasites of your parents’ generation, try delousing the closet in your bedroom.

Rule No. 8: Your school may have done away with winners and losers. Life hasn’t. In some schools, they’ll give you as many times as you want to get the right answer. Failing grades have been abolished and class valedictorians scrapped, lest anyone’s feelings be hurt. Effort is as important as results. This, of course, bears not the slightest resemblance to anything in real life. (See Rule No. 1, Rule No. 2 and Rule No. 4.)

Rule No. 9: Life is not divided into semesters, and you don’t get summers off. Not even Easter break. They expect you to show up every day. For eight hours. And you don’t get a new life every 10 weeks. It just goes on and on. While we’re at it, very few jobs are interested in fostering your self-expression or helping you find yourself. Fewer still lead to self-realization. (See Rule No. 1 and Rule No. 2.)

Rule No. 10: Television is not real life. Your life is not a sitcom. Your problems will not all be solved in 30 minutes, minus time for commercials. In real life, people actually have to leave the coffee shop to go to jobs. Your friends will not be as perky or pliable as Jennifer Aniston.

Rule No. 11: Be nice to nerds. You may end up working for them. We all could.

Rule No. 12: Smoking does not make you look cool. It makes you look moronic. Next time you’re out cruising, watch an 11-year-old with a butt in his mouth. That’s what you look like to anyone over 20. Ditto for “expressing yourself” with purple hair and/or pierced body parts.

Rule No. 13: You are not immortal. (See Rule No. 12.) If you are under the impression that living fast, dying young and leaving a beautiful corpse is romantic, you obviously haven’t seen one of your peers at room temperature lately.

Rule No. 14: Enjoy this while you can. Sure parents are a pain, school’s a bother, and life is depressing. But someday you’ll realize how wonderful it was to be a kid. Maybe you should start now. You’re welcome.

The list is commonly misunderstood as Bill Gate’s speech but it actually was written by Charles J. Sykes in his various newspaper columns. He is the author of Dumbing Down Our Kids: Why American Children Feel Good About Themselves But Can’t Read, Write, or Add (1996). The list was known to be included in hos book , 50 Rules Kids Won’t Learn in School: Real-World Antidotes to Feel-Good Education (2007).

For more information please refer to here.