Facebook in Social Shopping

Monopoly once launched their game on the digital map. Many thought it was a smart move since it was relevant and Monopoly was thought to have the right experience. Result: nothing happened.

Kakao Talk, a Korean messaging service, introduced yet another mobile messenger service to the market already filled with WhatsApp, etc. Result: huge success.

Facebook, after merging Karma, is in the social shopping. Will there still be a market left for small players?
If Facebook is smarter than Monopoly and WhatsApp, then..?

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