Archive for November, 2012

November 5, 2012

Facebook in Social Shopping

Monopoly once launched their game on the digital map. Many thought it was a smart move since it was relevant and Monopoly was thought to have the right experience. Result: nothing happened.

Kakao Talk, a Korean messaging service, introduced yet another mobile messenger service to the market already filled with WhatsApp, etc. Result: huge success.

Facebook, after merging Karma, is in the social shopping. Will there still be a market left for small players?
If Facebook is smarter than Monopoly and WhatsApp, then..?

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November 4, 2012

Social Media Marketing: What to Pursue?

Why do you care the number of fans (or followers) of your brand? What’s in the number of people’s comments, retweets, or likes? Isn’t it “what people are really talking about” rather than “how often they talk” that should be more important?

Nevertheless, so many clients care for those “numbers.” Is it because they are dumb? No it’s because their agency is lazy (and possibly dumb). When it comes to social media, it’s the “relationship” that you maintain with your people. It’s the qualitative and managerial nature that you have to focus. The number of anything, unfortunately, tells you almost nothing about those natures.

Compare this: Brand A has 3,000 fans that are very active and willing to do much for your brand. Brand B has 300,000 fans that do nothing and passively read your posts every once in a while. Which brand has a better chance for successful social media marketing, whatever that means? Hard to tell? Then remember that it’s a social media that we’re dealing with — the place where people are supposed to react/interact with their “friends.”

which brand would you want to be, Brand A or B? If you haven’t still figure out the answer, then go for Brand B because that will still give you a chance to keep your job (although you won’t get promoted, either.)

November 3, 2012

“Phillips Hue: iOS Controlled LED Lights”

“Phillips Hue: iOS Controlled LED Lights”

So, what can YOU imagine from this? How do you think it can be used for “something other than just lighting?”